Fredrika Bennison is a Marketing Specialist with 20+ years of B2B branding, communication and digital marketing experience.

Tele2 IoT | Digital Marketing Manager

Tele2 IoT | Digital Marketing Manager

Tele2 IoT is an entrepreneurial organisation in a large corporation. It’s a fast-pased and brave company with great talent that orchestrates communication between devices and machines.

Tele2 IoT needed help to package their offer and visualize it in a good way. Together with the agency Pond, I developed a new website and expression for Tele2 IoT. I also helped name and package the products.

Main responsibilities:

– Full responsibility for digital channels (Website, Social, SEO, SEM, Display, ABM)
– Lead generation
– Campaign planning
– Account Based Marketing strategy
– MA and CRM strategy and implementation
– Events